Slog - The Stranger's Blog

Line Out

The Music Blog

« 4:52AM | re: boredom & gangsta rap »

Tuesday, August 30, 2005

So long, Tablet

Posted by on August 30 at 18:05 PM

While I’m sure Jennifer’s sincere, I can’t shed crocodile tears at the passing of Tablet. I read their “goodbye, cruel world!” letter at 4 PM, after picking up the magazine the morning, and I rushed back to be the first to Slog about itand Megan beat me to it, damn her.

And isn’t that indicative of Tablet’s problem? People simply didn’t read the thingand it wasn’t just the tiny fonts or “snark-free” writing. The new Tablet was on the streets all day and no one inside our building, and no one outside our building, read their farewell letter and gave us a heads up. If after five years of publishing you don’t have a base of readers who care about your publication enough to crack it open when it comes out, then you’ve failed as a publication.

For all their accusations over the years re: The Strangeraccusations hinted at in Eric Hildebrandt’s farewell letter (gee, who’s snarky?)Tablet was altogether too smug and self-satisfied for its own good. They were far too busy congratulating themselves on their DIY spirit and pointing fingers to put out a publication that anyone gave a shit about.