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Wednesday, July 13, 2005

American Sex Apparel

Posted by on July 13 at 11:44 AM

I’ve always wondered what the appeal of American Apparel is, other than their ads—which look ripped right out of a Terry Richardson book. They sell overpriced, plain, Gap-like clothing using sexy (and I’ll give them that, they use some hot models) photo shoots of hipster kids. It was interesting to read in the New York Times last Sunday, then, that the owner thinks of himself as something of a sexual icon. Dude, you’re selling sweatshirts.